The Instagram Purge has officially begun. After what it seems to be a universal clear out of inactive accounts, lots of Instagram users have noticed a drop in their followers… Uh oh.
As well as normal users, influencers and celebrities have also been affected by the update.
The accounts that have been deleted are inactive accounts, or inauthentic engagement purchased accounts from third parties. This may be to crack down on Instagram users who inflate their follow count with purchased followers.
Of course this will also impact accounts used for purchased likes and comments.
Looking at comments on other social platforms like Twitter, a lot of people seem to be commenting on the way Instagram have removed celebrity fan accounts. We’re starting to wonder just how far this Instagram purge will go.
As it stands, there is no official comment from Instagram on which specific kind of accounts they are targeting and the reason for doing so.
Those who have shared their information with an app offering followers and likes have received a message stating: “It looks like you may have shared your username and password with an app offering followers or likes. We’re removing activity like new followers from these apps to protect our community from inauthentic activity. Change your password to stop them from accessing your account”.
It seems as though this is the first target for the official Instagram purge. Other platforms like Twitter are also clearing out their inactive accounts most likely for this same reason.
From an agency point of view, this clear out is definitely a positive. A lot of companies rely on and pay for influencer endorsement to market their product, however if said influencer has inflated their follower count with inauthentic bot accounts, this is not entirely ethical and unreliable for the client.
Pages with a passionate audience can most certainly be worth more to a brand if marketed correctly, even if these smaller accounts have fewer followers.
[Update: Since publishing our blog, this story has taken a further twist…]See More Posts