Instagram might be removing ‘Likes’ from user’s posts

Katie Dodshon

Katie Dodshon

May 02 • 2 minute read

As far as rumours go, this one seems to be circulating pretty hard… It all began when a tester leaked some screenshots of a new Instagram update that didn’t include the amount of likes that were on a post.

Screenshots were acquired by Jane Manchun Wong, who shared the following images from the Instagram test:


The statement shown on Wong’s Instagram said: “We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shares a post will see the total number of likes it gets.”

It seems as though Instagram are planning on taking away followers being able to view the ‘Like Count’ on a post, making this only visible to the person who owns the profile and posted the post.

Is this a sensible move from Instagram? The reason for the update is to allow users to focus on enjoying the app itself, rather than worrying about the amount of likes their post has received. Some users will even go to extreme lengths and delete posts which they feel have not gained enough likes.

Removing the like count on posts will hopefully take away the negative effects of posts which don’t receive many likes and allow users to enjoy the app for sharing content without putting pressure of a like value to determine the quality of the content.

There are mixed opinions on the rumoured update on Twitter…

A lot of stigma came around Instagram affecting mental health. While the platform was to allow users to express themselves and find a self-identity, the like and follower count has been deemed a problem for some, especially younger users.

While the platform has allowed this, it has also been associated with high levels of anxiety, depression and bullying. We won’t get into the details of this, but we hope that if Instagram do roll out this new update, it will allow users to enjoy the experience of posting content without worrying about how ‘valuable’ it may be.

What are your thoughts on the rumoured update? Will you like it?

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